Used to iconographically dense brochures, we first had to make them buy the new chart with a light background and then choose the visual concepts. We also rewrote the content in an imposed style without losing the reality of the project....We worked closely with Johnson's Controls to build the appropriate tool to seduce the clients first, but also the sales representatives who have to adapt their messages.
From former brochures' texts, oral briefings, and content written by the activity supervisors, we designed this new set of documents with a global and long term vision (activities color codes creation, business icons). Some of these documents were edited in 3 or 4 different languages.