Over a three years period, we have transformed the image of the organisation. The '07 audit has enabled to express the perceived image, both from an insinder's and outsider's perspective. It lead to a series of recommandations to adapt this image with today's positionning. Another competition away and Think Ad could apply its recommandations for a new corporate identity, modern and meaningful. It was completed by a detailled graphic chart. Last but not least, after passing our yearly competition (that's the way it goes in France),  we managed to create and edit their first annual report issued under their new identity, distributed through an electronic flipbook CD inserted into a 12 pages booklet.